Feb 11, 2016 - Sale 2405

Sale 2405 - Lot 337

Unsold
Estimate: $ 1,500 - $ 2,000
DESIGNER UNKNOWN [ARMOUR'S SPIRIT OF THE CENTURY CALENDAR.] 1901.
25 1/2x29 1/2 inches, 64 3/4x75 cm. Armour & Co., Chicago.
Condition A- / B+: restored punch holes at top. Ribbon laid over in grid pattern to separate the six plates. Framed.
The 'Spirit of the Century" calendar was printed by the Armour Meat Packing company to commemorate America's Quasquicentennial of 1901. Armour, founded in Chicago in 1867, advertised its products in local newspapers, offering free calendars as giveaways to buyers who returned labels, lids or postage. This patriotic calendar is a composite of portraits of prominent military figures from America's wars - from the Revolution through the Spanish-American War. As advertised in The Daily News from Mount Carmel, Pennsylvania in 1901, this calendar 'is intended to illustrate six national heroes who have typified the spirit of the century just closing. It begins with the 'Boys of Seventy-six' and ends with Roosevelt at San Juan [it also depicts Andrew Jackson, Winfield Scott, General George Armstrong Custer and Philip Sheridan.] As a new century calendar, the idea certainly is appropriate, and as the military sentiment still holds strong, it ought to be met with a good reception. Armour & Company, Chicago, will mail this calendar to any address for six cents for postage.'